The project
A Qyverix project
Living Lines was designed and built by Qyverix as a team. The site, its features and its delivery are the output of that team rather than of any one person.
Case study · Qyverix
LIVING LINES
Premium tiles, bathware and architectural surfaces — three showrooms, brand catalogue and design-consultation flows.
- Industry
- Retail
- Year
- 2026
- Location
- Visakhapatnam
- Built by
- Qyverix
Retail · 2026 · Visakhapatnamlivinglines.in
01
Overview
What this is.
Living Lines is a premium tiles, bathware and architectural surfaces retailer operating three showrooms in Visakhapatnam. The digital experience was built by Qyverix to carry the same considered, material-led feeling customers get in the showrooms into a browser.
02
The challenge
What made it hard.
Surfaces are a tactile, high-consideration purchase. Customers arrive already deep in a home or project decision, and a catalogue alone does not help them — they need to understand ranges, see finishes in context, know which showroom holds what, and reach a design consultation without friction.
03
The digital experience
The approach taken.
The approach was to treat the website as a pre-showroom visit rather than a brochure: lead with imagery at architectural scale, structure the catalogue the way a designer browses rather than the way a warehouse is organised, and keep the consultation route visible at every depth of the site.
04
Product discovery & consultation
How it works in use.
Large-format visuals, a calm neutral palette and generous spacing let the products carry the page. Catalogue browsing, showroom detail and consultation enquiry sit close together so a visitor can move from discovery to conversation in a few steps, on any screen size.
Features
WHAT THE EXPERIENCEINCLUDES.
- 01Product catalogue
- 02Showroom information
- 03Design consultation
- 04Product discovery
- 05Responsive experience
05
Outcome
Where it landed.
The result is a brand-first retail experience that presents the range, the three showrooms and the design-consultation service as one coherent journey. Business performance figures are not published here.
My contribution
WHO DID WHAT.
My role
Marketing, brand and client success
- Client-facing communication and requirement gathering through the engagement
- Brand positioning and messaging direction for how the range is presented
- Marketing and content input across the catalogue and consultation flows
- Coordination between the client and the Qyverix delivery team, through to handoff
Individual authorship of specific design or engineering deliverables is not claimed · business performance metrics are not published
More work
OTHER PROJECTS.
BUILDING FOR APREMIUM RETAIL BRAND?
Catalogue, showroom presence and a consultation route that actually converts.