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AI Practitioner · Software Developer · CMO

I think with AI. I build with AI.

Artificial intelligence isn’t just another tool in my stack. It’s becoming a layer across how I build, research, create and solve problems.

I use it toBUILD
Scroll to explore

Interactive

EXPLORE HOWI USE AI.

Pick a kind of work and see how it actually runs — the sequence, the thinking, and where a person takes over.

Scripted demonstration · no model is called

The layer

ONE AI LAYER.MANY POSSIBILITIES.

Eight kinds of work, one underlying practice. AI does something different in each — hover a node to see what.

The workflow

QUESTION IN.JUDGMENT OUT.

Six stages, in order. AI is fastest at the start and least trustworthy at the end, so review sits before implementation — never after.

Scroll-driven · Stage 01 / 06

Question

A real problem, stated in plain language before any tool opens.

Question · Context · AI · Tools · Human Judgment · Result

AI × Software

AI MAKES DEVELOPMENTMOVE FASTER.

idea.ts — building01 / 06
  1. IDEA
  2. ARCHITECTURE
  3. CODE
  4. DEBUG
  5. TEST
  6. DEPLOY

IDEA

Define the problem worth solving

// what problem is this solving?goal: "catalogue people can browse fast"

Snippets are illustrative

AI × Marketing

AI ×MARKETING

Strategy gives AI direction.
AI gives execution speed.

A campaign is not one artefact. It is a proposal, a positioning line, a content plan, a set of posts and the analysis that comes back — and they only work when they say the same thing.

  • 01

    Content card

    Angle, hook, format

  • 02

    Proposal

    Scope, price, timeline

  • 03

    Campaign idea

    One message, many cuts

  • 04

    Social post

    Written for the feed it lives in

  • 05

    Analytics

    What actually moved

  • 06

    Brand message

    The line everything hangs off

The loop

  1. 01

    Research

  2. 02

    Positioning

  3. 03

    Content

  4. 04

    Distribution

  5. 05

    Analysis

  6. 06

    Optimization

AI × Creativity

AI ×CREATIVITY

Three places creative work happens. AI shortens the path to an idea; none of them ship without a person deciding it is good.

VIDEO

Cuts that hold attention

Concept and script explored fast, then edited by hand. Timing is taste, and taste does not automate.

  • Short-form
  • Brand film
  • Promotional
  • Reels

VISUAL

Direction before decoration

Generation is useful for exploring a look. Choosing which look is right is still a judgement call.

  • Art direction
  • Visual systems
  • Concepting
  • Composition

SOCIAL

Content as a repeatable system

Planning, production and analysis treated as one loop, so output does not depend on inspiration.

  • LinkedIn
  • Instagram
  • Content strategy
  • Audience

Automation

WHAT CAN BEAUTOMATED?

Every workflow has a repetitive middle. Pick one and watch where the machine takes over — and where it hands back.

INPUT

Idea

AI

Research

AI

Draft

DECISION

Review

OUTPUT

Publish

Diagram · presets are illustrative of how the work is structured

Architecture

INSIDE ANAI APPLICATION

The model is one component in a system, not the system. Most of the engineering sits around it.

USERINTERFACEAPPLICATIONLLMTOOLSDATAKNOWLEDGEVALIDATIONRESPONSE

Hover a layer

Each block does a specific job. Move over one to see what it is responsible for.

Retrieval-augmented generation

GIVE AI THERIGHT CONTEXT.

A model only knows what it was trained on. RAG hands it your material at the moment of the question.

VECTOR SEARCH

Finds relevant information from a knowledge base.

Agents

AI AGENTS DON'TJUST ANSWER.THEY ACT.

An agent runs a loop: form a plan, reach for a tool, look at what came back, decide the next move. The interesting part is that it keeps going.

AGENTPLANREASONSEARCHUSE TOOLOBSERVEDECIDEACTVERIFY

Toolkit

MY AITOOLKIT.

Grouped by the job each tool does. These are tools and workflows I use or understand — no certification, partnership or endorsement is claimed.

AI ASSISTANTS

  • Claude
  • ChatGPT

Tools I use or understand · not endorsements · no proficiency scores

The equation

AI plus strategy, creativity, context and verification equals better execution.

=

BETTER EXECUTION

Quality control

SMART OUTPUT STILLNEEDS A HUMAN.

Knowing where these systems fail is not scepticism — it is the part of the job that keeps the output usable.

Lab

AI PROJECTLAB

Building

More AI-powered projects coming soon. Nothing is listed here until it exists and can be shown.

Slot 01

Reserved for a shipped AI project.

  • Problem
  • AI architecture
  • Technologies
  • Demo · GitHub · Case study
Slot 02

Reserved for a shipped AI project.

  • Problem
  • AI architecture
  • Technologies
  • Demo · GitHub · Case study
Slot 03

Reserved for a shipped AI project.

  • Problem
  • AI architecture
  • Technologies
  • Demo · GitHub · Case study

DON’T USE AI
TO THINK LESS.

USE AI
TO THINK BIGGER.

AI can accelerate execution. Human judgment gives the work direction.

WHAT SHOULD WEBUILD NEXT?

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AI Practitioner · AI-Powered Developer · AI Workflow Builder